LaKeisa Stewart-Rucker | Social Media Consultant

 

H2T Design Group

By Head2Toe Magazine

Social Media Marketing

 

Why should you use social media to market your business?

There are over 1 billion people who actively use Facebook and social media users exceeded 2 billion back in August 2014 and now more than 3 billion people use the internet via a variety of different devices. The average user spends around 4 hours and 25 minutes using the net each day and social media continues to grow around the world, with active accounts now equating to roughly 29% of the world’s population. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014:

Meanwhile, research conducted by GlobalWebIndex suggests that the average social media user spends 2 hours and 25 minutes per day using social networks and microblogs, with Argentinian and Filipino users registering the most, at more than 4 hours per day:       

Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015. Crucially, 1.133 billion of the platform’s global users – 83% of the total – now access the service through mobile devices. 

Instant messenger services and chat apps continue their impressive growth patterns, with WhatsApp, WeChat, Facebook Messenger and Viber all reporting more than 100 million new monthly active users over the past 12 months.

Instant messenger services and chat apps now account for 3 of the top 5 global social platforms, and 8 instant messenger brands now claim more than 100 million monthly active users.

Mobile-Devices
Unique mobile users exceeded 50% of the world’s population in September 2014, and the current year-on-year growth rate of more than 5% suggests we’ll see roughly 200 million new mobile users over the next 12 months.

 

Smartphones account for an increasingly large proportion of mobile use, with Ericsson reporting that these devices claim a 38% share of the world’s active connections.

 

Tips:

• The quality of your followers is more important than the quantity.

• Follow the 80/20 rule: 80% of your post should be social (yet still relate to your industry audience) and 20% should pertain your products or services.

• Respond within one (1) hour, no later than twenty-four (24) hours.

• Post at least 2-5 times a day.

 

 

Client Questionnaire

·         What does your company sale? Is it E-commerce or brick & mortar?

·         What do you want to accomplish through social media?

·         Are you trying to generate sales or leads?

·         Are you trying to gain page likes and or followers?

·         Are you trying to generate brand awareness?

·         Have you set a budget for social media?

·         Who is your audience? Who are you trying to target?

·         How do you want your audience to respond?

·         What does your business offer that people will want to discuss?

·         Have you integrated social media into your larger communications plan? Social media should be complementary to your website and other                 marketing materials.

·         Which social media platform is right for your company? Do research and learn about the various social networking sites, then decide which                 one is best suited based on your audience and goals.

·         Do you have a plan of action for monitoring and moderating conversations on your social media page, positive or negative?

·         Do your social media objectives align with your overall company vision, mission and marketing strategy

·          Are your objectives S.M.A.R.T: specific, measurable, attainable, relevant, and time-bound?

·          What social profiles do you currently manage? Is control over the passwords centralized?

·         Should any accounts be deleted?

·         What is the mission statement of each of your social profiles?

·          Are your profiles filled out properly and thoroughly?

·          Are all of the accounts and profiles on brand?

·         Would a new visitor follow me after seeing this profile?

·          What types of content do you want to post to each social network?

·          How often will you post content and how will you promote it

·         Do you have an editorial calendar and a social media content calendar?

·          Have you established the metrics by which you'll measure social media success?

·         Do you have an analytics or measurement tool prepared to track these metrics?

·         How often will you analyze your results?

·         Are you prepared to quickly change your strategy in response to these results?

·         Can you post 2-5 times per day?

 

After answering these questions you should be able to:

• Clarify your business’ social media goals

• Audit your current social media status

• Create or improve your social media profiles

• Develop your content strategy

• Use analytics to track progress and adjust your strategy as needed

 

 

 

Email me for packages @h2tdesigngroup@gmail.com

Call 770-545-7986